Privacy policy

Privacy Policy

Vellora Naturals Private Limited, trading as Pure City, operates purecity.shop. This policy explains how we collect, use, disclose, and protect personal information.

Information We Collect

We may collect contact and delivery details, account information, order and refund records, communications, marketing preferences, and technical data such as IP address, browser, device, cookies, and site activity. Payment card details are entered into the secure systems of our payment providers and are not stored in full by Pure City.

How We Use Information

We use personal information to operate the store; process and fulfill orders; provide order, preorder, refund, customs, and delivery updates; prevent fraud; support customers; improve products and the site; send marketing where permitted; and meet accounting, tax, export, consumer-protection, and other legal obligations.

Service Providers and International Processing

We share information only as needed with providers that help us run the store, including Shopify, Razorpay and other enabled payment providers, fraud-prevention services, email providers, analytics and hosting providers, manufacturers and fulfillment partners, couriers, customs brokers, authorities, and professional advisers. Because we sell internationally, information may be processed in India and other countries where these parties operate, subject to applicable safeguards.

Cookies and Analytics

Shopify and our enabled services use essential cookies and may use analytics or advertising cookies according to your consent choices and applicable law. Browser settings can control cookies, but disabling essential cookies may prevent checkout from working.

Marketing

We send marketing only where permitted. You may unsubscribe through the link in a marketing message or contact us. Transactional messages about an order, payment, refund, safety issue, or shipment are not marketing.

Retention and Security

We retain information only for as long as reasonably necessary for the purposes above, dispute handling, fraud prevention, and legal recordkeeping. We use reasonable administrative and technical safeguards, but no online system can be guaranteed completely secure.

Your Choices and Rights

Depending on applicable law, you may request access, correction, deletion, restriction, or withdrawal of consent, and may object to or complain about certain processing. We may need to verify your identity and retain records that the law requires us to keep.

Children

The store is not directed to children. A parent or guardian should supervise any purchase for a minor where permitted by law.

Changes

We may update this policy and will post the revised version with its effective date where appropriate.

Contact

For privacy questions or requests, email info@purecity.shop. Seller: Vellora Naturals Private Limited, CIN U46306HR2025PTC131829, India.